projects by Tara Sloan
created during her uxd internship at Amazon
november 2011 - may 2012

"Amazon Customers at a Glance" Infographic

a poster created to share information about our customers

Project

One of my goals as an intern at Amazon was to improve my graphic design skills by working on visually focused projects. So naturally, when I heard that UX researcher Mark Patterson was looking for some help creating an infographic, I volunteered to take on the project.

Mark wanted to create a poster to be shared internally that would communicate some important information about our customers.

Process

I started by making a few quick sketches, but was eager to jump into Illustrator and start creating. Before this project, I had minimal experience using Illustrator. The hours spent on this project have left me feeling much more confident using the software.

Mark and I met frequently to discuss the design, and also met with Paul for some copy assistance.

Outcome

After perfecting the poster to Mark's satisfaction, Maggie McDowell requested that I re-create the poster for an International Category Lead conference. She requested that three new versions of the poster be created to reflect values specific to the US, China, and France.

All four posters can be found on the design server.